Company
Meet the executives helping to shape the future of loyalty and rewards.
Combining decades of industry experience
A pioneer in creating innovative banking products, Diana’s work has involved developing core banking solutions for non-profits, private companies and governments across the globe. Among her industry firsts, Diana worked with the Government of Canada to launch the country’s first cash back points program for all of Canada’s sports associations. Diana also led the development of the first web-based digital currency platform in the world and advises central banks worldwide on payments and innovation.
Diana is a member of the Forbes Financial Council, made up of senior-level financial executives and leaders. Members are selected based on the depth and diversity of their experience In the financial services industry.
Along with her team, Diana was recognized by the Innovative Payment Association as the industry’s Best B2B Problem Solver in 2019. DCR Strategies Inc. has also won more than a dozen Paybefore Awards and have been nominated for numerous PayTech Awards.
Diana actively volunteers and helps to raise money for many charities in the Greater Toronto Area, including Covenant House, CIBC Run for the Cure, Children’s Book Bank, Mississauga Food Bank, and Samaritan’s Purse.
Diana holds an MBA from Florida State University.
Huguette is a Proven CEO with 30+ years of experience in the the marketing and loyalty industries.
More than 25 years of expertise in the hospitality industry, including hotel and destination sales, full-service meeting solutions, loyalty, reward and recognition programs and hospitality payment solutions.
Core strengths include highly productive, energized leadership, forming and leading high-performance teams, sales effectiveness, proven relationship management, strategic planning, improving sales processes, recruitment, revenue growth
Brad is currently the Managing Partner of Benson Marketing Partners, LLC. In the past, he held several senior marketing positions at Marriott Vacation Club, Hilton Grand Vacations, Westgate Resorts and Wyndham Destinations. Brad is also an Adjunct Professor at the University of Nevada Las Vegas and a leading consultant for investment groups in the timeshare industry.
We’re simplifying rewards for growing businesses
In 2001, our founders had the vision to enhance traditional rewards and loyalty—one that provided real-time gratification and enabled businesses to reduce payment inefficiencies and gain a clearer understanding of customer needs and wants.
Built from the ground up, our unique loyalty and rewards platform helps companies easily launch and manage multiple reward, incentive, recognition and loyalty schemes with increased speed and flexibility.
“We do more than simply offer solutions; we create successful partnerships with our clients, resulting in strategic business solutions that help solve everyday business requirements and unique challenges.”
– Diana Fletcher, Co-Founder & President